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Research Question

Which identities have seen the strongest change over time?

Methods

  • How many US adults per 10,000 would answer Yes when asked: Does signifier describe you today? That number is the prevalence of the signifier.
  • I estimate the prevalence of signifiers at many points in time.
  • I can only afford noisy daily estimates, but that's OK. Trends will reveal themselves as data accumulates.
  • I use a very simple model: linear regression predicting daily change in prevalence.

Results

Trends of Highest Confidence

(A low value of p means the estimate is statistically reliable.)

Signifier Trend Change p
male -2 < 0.01
MAGA (Make America Great Again) -1 < 0.01
homeowner -2 < 0.01
anxious 2 < 0.01
dreamer 1 < 0.01
singer 5 < 0.01
beautiful 7 < 0.01
beer lover -1 < 0.01
investor -2 < 0.01
unemployed 3 < 0.01
Anarchist 3 < 0.01
niece 4 < 0.01
gay 2 < 0.01
artist 1 < 0.01
widow -2 < 0.01
overthinker 5 0.01
Pentecostal 2 0.01
urbane 4 0.01
construction worker -1 0.01
IT specialist -3 0.01
American < 1 0.01
AI creator 1 0.01
Orlando Magic fan -2 0.01
police officer -1 0.01

Most Extreme Trends

(Be careful; these can be driven by short-term trends or low observation count.)

Signifier Trend Change p
beautiful 7 < 0.01
singer 5 < 0.01
overthinker 5 0.01
COVID survivor 5 0.03
she/her 5 0.02
leftist 4 0.02
spontaneous 4 0.03
Disney fan 4 0.03
urbane 4 0.01
gardener 4 0.02
amateur artist 4 0.03
iPhone user 4 0.06
2a supporter -4 0.04
modest -4 0.02
planner -3 0.06
IT specialist -3 0.01
data nerd -3 0.08
social conservative -3 0.07
computer geek -3 0.08
single -3 0.11
Instagram user -3 0.11
star wars fan -3 0.16
fiscal conservative -3 0.12
traditional -3 0.17
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