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Research Question

Which identities have seen the strongest change over time?

Methods

  • How many US adults per 10,000 would answer Yes when asked: Does signifier describe you today? That number is the prevalence of the signifier.
  • I estimate the prevalence of signifiers at many points in time.
  • I can only afford noisy daily estimates, but that's OK. Trends will reveal themselves as data accumulates.
  • I use a very simple model: linear regression predicting daily change in prevalence.

Results

Trends of Highest Confidence

(A low value of p means the estimate is statistically reliable.)

Signifier Trend Change p
partnered 73 < 0.01
student -9 < 0.01
trusting -13 < 0.01
Democratic Socialist -58 < 0.01
Houston Texans fan -12 < 0.01
The Twilight Zone fan -39 < 0.01
paleo -30 0.01
grandparent -31 0.01
accelerationist -38 0.01
drone operator -10 0.01
contemplative -49 0.01
trivia buff 46 0.01
Virgo -34 0.01
Aries -26 0.01
police officer -18 0.01
frequent flyer -37 0.01
Taoist 11 0.02
LinkedIn user -53 0.02
homeschooling parent 29 0.02
New York Mets fan -28 0.02
aunt 31 0.02
junior -4 0.02
union member -30 0.02
MAGA (Make America Great Again) -8 0.02

Most Extreme Trends

(Be careful; these can be driven by short-term trends or low observation count.)

Signifier Trend Change p
maga 74 0.81
partnered 73 < 0.01
πŸ™ -65 0.07
Democratic Socialist -58 < 0.01
LinkedIn user -53 0.02
The Beatles fan 52 0.03
secular 51 0.04
contemplative -49 0.01
technophile -47 0.02
trivia buff 46 0.01
caregiver -45 0.04
respected -45 0.10
mystery fan 45 0.05
πŸ€’ 44 0.08
leftist 42 0.05
risk-seeking 40 0.02
The Twilight Zone fan -39 < 0.01
comedy fan -38 0.05
accelerationist -38 0.01
😍 38 0.06
unorganized -37 0.05
frequent flyer -37 0.01
sarcastic 34 0.11
mother 34 0.11
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