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Research Question

Which identities have seen the strongest change over time?

Methods

  • How many US adults per 10,000 would answer Yes when asked: Does signifier describe you today? That number is the prevalence of the signifier.
  • I estimate the prevalence of signifiers at many points in time.
  • I can only afford noisy daily estimates, but that's OK. Trends will reveal themselves as data accumulates.
  • I use a very simple model: linear regression predicting daily change in prevalence.

Results

Trends of Highest Confidence

(A low value of p means the estimate is statistically reliable.)

Signifier Trend Change p
student -5 < 0.01
planner -30 < 0.01
technophile -26 < 0.01
working parent -31 0.01
YouTube user -21 0.01
😍 28 0.01
paleo -13 0.01
accelerationist -18 0.01
frequent flyer -19 0.01
mystery fan 29 0.01
drone operator -5 0.01
gig worker -19 0.01
freshman -4 0.02
science nerd -5 0.02
foodie -28 0.02
tax preparer 20 0.02
parent -28 0.02
The Twilight Zone fan -17 0.02
Windows user 12 0.02
banker -7 0.02
Portland Trail Blazers fan -7 0.03
computer geek -26 0.03
Reddit user -24 0.03
Aries -11 0.03

Most Extreme Trends

(Be careful; these can be driven by short-term trends or low observation count.)

Signifier Trend Change p
maga 74 0.81
working parent -31 0.01
planner -30 < 0.01
mystery fan 29 0.01
parent -28 0.02
secular 28 0.03
foodie -28 0.02
😍 28 0.01
tired -27 0.03
technophile -26 < 0.01
computer geek -26 0.03
monogamist -25 0.05
visionary -24 0.03
Pinterest user -24 0.06
Reddit user -24 0.03
environmentalist 23 0.07
leftist 22 0.06
star wars fan -22 0.07
partnered 21 0.08
wife 20 0.07
tax preparer 20 0.02
son 19 0.11
reader 16 0.08
witty 16 0.13
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