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Research Question

Which identities have seen the strongest change over time?

Methods

  • How many US adults per 10,000 would answer Yes when asked: Does signifier describe you today? That number is the prevalence of the signifier.
  • I estimate the prevalence of signifiers at many points in time.
  • I can only afford noisy daily estimates, but that's OK. Trends will reveal themselves as data accumulates.
  • I use a very simple model: linear regression predicting daily change in prevalence.

Results

Trends of Highest Confidence

(A low value of p means the estimate is statistically reliable.)

Signifier Trend Change p
student -6 < 0.01
paleo -20 < 0.01
caregiver -45 0.01
Aries -19 0.01
technophile -36 0.01
music nerd -40 0.01
police officer -11 0.01
The Twilight Zone fan -25 0.01
singer 27 0.01
housekeeper 36 0.01
πŸ™ -55 0.02
trusting -8 0.02
drone operator -6 0.02
Pittsburgh Steelers fan -13 0.02
frequent flyer -25 0.02
Houston Texans fan -7 0.02
Miami Dolphins fan -6 0.02
apolitical -5 0.02
visionary -35 0.02
Democratic Socialist -35 0.02
self-reliant 19 0.03
careful 12 0.03
Mac user -19 0.03
banker -10 0.03

Most Extreme Trends

(Be careful; these can be driven by short-term trends or low observation count.)

Signifier Trend Change p
maga 74 0.81
πŸ™ -55 0.02
caregiver -45 0.01
music nerd -40 0.01
secular 37 0.03
technophile -36 0.01
housekeeper 36 0.01
visionary -35 0.02
Democratic Socialist -35 0.02
LinkedIn user -31 0.06
computer geek -31 0.04
mystery fan 31 0.07
camper -30 0.04
sarcastic 30 0.06
plant parent 30 0.03
opinionated -29 0.03
The Beatles fan 29 0.09
foodie -28 0.07
amateur chef -28 0.07
singer 27 0.01
😍 26 0.06
pretty 23 0.15
fan 23 0.15
The Rolling Stones fan 22 0.08
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